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ÇÁ¶û½ºÈÀåǰÇùȸ´Â ÇöÀçÀÇ ¸íĪÀ» FIPAR ¿¡¼ FEBEA ·Î ¸íĪÀ» º¯°æÇÔ.
French trade body changes name and targets consumers (2008.2.19)
The French trade association FIPAR (Le Fédération des industries de la Parfumerie) has changed its name to reflect its broader outlook and new consumer orientation.
It follows its US counterpart, the Personal Care Products Council, in changing its name FEBEA (Fédération des Entreprises de la Beauté) and both organisations were motivated by a desire to reach out beyond companies to consumers.
The name was also chosen to better reflect its role as the French trade body for the cosmetics firms as well as perfume manufacturers.
Along with the new name FEBEA has launched several initiatives that are designed to help the organisation respond to louder calls from consumers for more transparent information about beauty products.
New Website
One of these is the development of a website called www.parlonscosmetiques.com which will provide information on product composition, labelling, manufacturing, controls and usage.
Of particular interest for manufacturers as well as consumers is an ingredients guide based on information from the European Union that will describe the role of different substances in beauty products.
To attract consumers the website will use a variety of communication methods including reports, videos and interviews and it will give people the opportunity to ask questions, make suggestions or comment on the information.
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